Semrush starts at $139.95/month — among the priciest SEO tools on the market. But with 55+ tools in one platform, it replaces 4–5 separate subscriptions. This guide breaks down exactly what you get at each tier and whether it’s worth it.
AIToolKits Score: 91/100 — Read our full Semrush review →
Semrush Pricing Plans
- 10 reports/day
- 1 project
- 100 pages crawled
- Basic keyword data
- Limited analytics
- 5 projects
- 500 tracked keywords
- 3,000 reports/day
- Site audit (100k pages)
- Competitor analysis
- 15 projects
- 1,500 tracked keywords
- Content Marketing Platform
- Historical data
- Multi-location tracking
- 40 projects
- 5,000 tracked keywords
- White-label reports
- API access
- Share of Voice metric
Hidden Costs to Watch Out For
- Extra users: Each additional seat costs $45–$100/month depending on the plan. A 3-person team on Pro costs $139.95 + $90 = $229.95/month.
- Local SEO add-on: Semrush Local is $20–$40/month extra and is required for Google Business Profile management and local rank tracking.
- Semrush .Trends: Market intelligence add-on costs $289/month extra — rarely worth it unless you’re doing competitor market research.
- Annual billing saves 17%: Monthly billing costs significantly more. Guru annually = $208.33/month vs $249.95 monthly.
Frequently Asked Questions About Semrush Pricing
Is there a free version of Semrush?
Yes. Semrush offers a limited free account with 10 queries per day, 1 project, and basic keyword data. It’s enough to explore the platform but not for professional SEO work.
What’s the minimum Semrush plan for agencies?
Most agencies start with Guru ($249.95/mo) for 15 projects and historical data. Business ($499.95/mo) is needed for 40+ projects, white-label PDF reports, or API access.
Does Semrush include backlink tools?
Yes — all paid plans include the Backlink Analytics tool, Backlink Audit, and Link Building tool. The free plan offers limited backlink data (100 backlinks per domain, 10 per report).
Can I try Semrush Pro for free?
Semrush occasionally offers 7–14 day free trials for Pro. Check their current offer at semrush.com. No credit card is required for the basic free account.