Klaviyo uses contact-based pricing — the more contacts you have, the more you pay. Plans start free for up to 250 contacts, then scale based on list size. This guide shows the real cost at different contact counts so you can budget accurately.
AIToolKits Score: 92/100 — Read our full Klaviyo review →
Klaviyo Pricing Plans
- 250 contacts
- 500 email sends/month
- 150 SMS/MMS credits
- 150+ email templates
- Basic segmentation
- Unlimited sends
- All automations
- A/B testing
- Predictive analytics
- 24/7 email/chat support (up to 500 contacts)
- Everything in Email
- SMS sends
- 1,000 included SMS credits/month
- SMS automations
- Two-way texting
Hidden Costs to Watch Out For
- Contact count drives cost quickly: 1,000 contacts = $30/month; 5,000 contacts = $100/month; 25,000 = $400/month; 100,000 = $1,200/month. Large lists make Klaviyo expensive.
- Unsubscribed contacts count: Klaviyo charges for all contacts in your list, including unsubscribes, unless you manually archive them. Cleaning your list reduces costs.
- SMS credits are additive: Each SMS send consumes a credit. The Email + SMS plan includes 1,000 credits/month; additional credits are ~$0.01 each (MMS = 3 credits).
- Klaviyo Reviews: Product review collection is an add-on starting at $25/month extra.
Frequently Asked Questions About Klaviyo Pricing
Is Klaviyo free?
Yes — Klaviyo is free for up to 250 contacts and 500 email sends/month with full access to automations, templates, and analytics. This is one of the most generous free tiers in email marketing.
How much does Klaviyo cost for 10,000 contacts?
10,000 contacts on the Email plan costs approximately $150/month. The Email + SMS plan for the same list size starts at approximately $175/month plus SMS usage.
Is Klaviyo worth it vs Mailchimp?
Klaviyo is purpose-built for e-commerce with native Shopify integration, predictive analytics, and stronger segmentation. Mailchimp is cheaper at smaller list sizes and better for non-e-commerce businesses. For Shopify stores, Klaviyo typically generates higher revenue per email.
How does Klaviyo SMS pricing work?
Klaviyo SMS pricing is credit-based. Each text message = 1 credit; each picture message (MMS) = 3 credits. The Email + SMS plan includes 1,000 credits/month. Additional credits are purchased in bundles (e.g. $0.01/credit at scale).