Why look at alternatives? Klaviyo gets expensive at larger list sizes — 10,000 contacts is $150/month. These alternatives offer competitive email marketing at lower price points.
We rate Klaviyo 92/100. Read our full Klaviyo review →
Quick Comparison: Best Klaviyo Alternatives
| Alternative | Best For | Free Plan | Paid From | Score |
|---|---|---|---|---|
| 1. Omnisend | Best value e-commerce email+SMS | Free up to 250 contacts | $16/mo | 85/100 |
| 2. Drip | Best mid-size e-commerce | 14-day trial | $39/mo | 84/100 |
| 3. Mailchimp | Best for beginners | Free up to 500 contacts | $13/mo | 86/100 |
| 4. Brevo | Best for large lists/low sends | Free (300 emails/day) | $25/mo | 83/100 |
| 5. ActiveCampaign | Best for sophisticated automation | 14-day trial | $19/mo | 88/100 |
Detailed Breakdown: Top Klaviyo Alternatives
#1 Omnisend
85/100
Best value e-commerce email+SMS
- ✓ Cheaper than Klaviyo at mid-size
- ✓ Good SMS + email combo
- ✓ Pre-built e-commerce automation
- ✓ Push notification support
- ✗ Slightly weaker segmentation
- ✗ Less predictive analytics
#2 Drip
84/100
Best mid-size e-commerce
- ✓ E-commerce focused like Klaviyo
- ✓ Visual automation builder
- ✓ Good Shopify/WooCommerce integration
- ✗ Smaller template library
- ✗ Less predictive analytics
#3 Mailchimp
86/100
Best for beginners
- ✓ Easier to use
- ✓ Good template library
- ✓ Strong for newsletters
- ✓ Wide integration support
- ✗ Weaker e-commerce automation
- ✗ More expensive at large lists
#4 Brevo
83/100
Best for large lists/low sends
- ✓ Priced on sends not contacts
- ✓ Much cheaper for large low-frequency lists
- ✓ Good SMS + WhatsApp
- ✗ Weaker e-commerce automation
- ✗ Fewer Shopify-specific features
#5 ActiveCampaign
88/100
Best for sophisticated automation
- ✓ Most powerful automation builder
- ✓ Strong built-in CRM
- ✓ Lead scoring
- ✓ Deep segmentation
- ✗ More complex to set up
- ✗ Not as Shopify-native as Klaviyo
Frequently Asked Questions
What is cheaper than Klaviyo?
Omnisend ($16/month for 500 contacts) and Drip ($39/month for 2,500 contacts) are both cheaper than Klaviyo. Brevo is especially cheap for large inactive lists — it prices by emails sent, not contacts stored.
Is Mailchimp better than Klaviyo?
Klaviyo is better for e-commerce with more powerful segmentation, predictive analytics, and revenue attribution. Mailchimp is better for newsletters, non-e-commerce brands, and beginners.
What is the best free Klaviyo alternative?
Mailchimp’s free plan (500 contacts) and Klaviyo’s own free plan (250 contacts) are both strong. Brevo’s free plan (300 emails/day, unlimited contacts) is excellent for large lists with low send frequency.