Intercom is usage-based — prices scale with the number of people you reach (not just seats). Starter starts at $74/month but most growing companies land on $399/month. This guide explains Intercom’s pricing model so you don’t get surprised.
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Intercom Pricing Plans
- Full product access
- AI Copilot included
- Fin AI Agent trial
- All channels
- 14-day limit
- 1 seat
- Shared inbox
- Basic automation
- Messenger
- Email/chat support
- 5 seats
- Omnichannel support
- Fin AI Agent
- Workflows automation
- Proactive messaging
- Reports & analytics
- 10 seats
- SSO
- Workload management
- SLA management
- Custom roles
- Priority support
Hidden Costs to Watch Out For
- ‘People reached’ vs seats: Intercom charges based on unique users you message or support each month. Exceeding your plan’s people limit triggers overage fees (~$0.05 per additional person).
- Fin AI Agent: AI-powered bot is included in Advanced and Expert plans but has resolution-based pricing. Fin charges $0.99 per resolved conversation — at 1,000 resolutions/month that’s $990 extra.
- Extra seats: Each additional seat beyond what’s included costs $19/month (Essential) or $29/month (Advanced/Expert).
- SMS and WhatsApp: Outbound SMS and WhatsApp messages are charged per message at carrier rates. Not included in base pricing.
Frequently Asked Questions About Intercom Pricing
Does Intercom have a free plan?
Intercom offers a 14-day free trial with full product access. There is no permanent free plan. After the trial, you must upgrade to a paid plan starting at $74/month.
What is the cheapest Intercom plan?
Essential starts at $74/month (1 seat, ~1,000 people reached/month). This is suitable for solo founders or very small teams. Most scaling companies need the Advanced plan ($399/month).
How does Intercom’s ‘people reached’ pricing work?
Each plan includes a monthly ‘people reached’ allowance — the number of unique users you chat with or send messages to. Exceeding the limit triggers per-person overage fees. This makes Intercom more expensive for companies with large user bases or high outbound messaging volume.
Is Intercom worth it for small businesses?
Intercom is excellent for SaaS companies that rely on in-app messaging and need strong automation. For traditional customer support (helpdesk ticketing), Zendesk or Freshdesk typically offer better value at smaller scales. Intercom shines when you want to blend support + marketing + engagement in one tool.