CRM pricing ranges from completely free (HubSpot) to thousands per month (Salesforce Enterprise). This guide breaks down every plan for the top CRM tools — including hidden fees, per-user costs, and which plan is actually right for small businesses.
Quick Comparison: CRM Pricing at a Glance
| Tool | Free Plan | Paid From | Best For | Score | Details |
|---|---|---|---|---|---|
| HubSpot CRM | Free forever (unlimited users) | Starter from $15/mo | Small businesses starting out | 95/100 | Full breakdown → |
| Zoho CRM | Free up to 3 users | Standard from $14/user/mo | Budget-conscious teams | 87/100 | Full breakdown → |
| Salesforce | 30-day free trial | Starter from $25/user/mo | Larger sales teams | 85/100 | Full breakdown → |
| Pipedrive | 14-day free trial | Essential from $14/user/mo | Sales pipeline focus | 84/100 | Full breakdown → |
| Close | 14-day free trial | Startup from $29/mo | Inside sales teams | 86/100 | Full breakdown → |
| Attio | Free up to 3 users | Pro from $34/user/mo | Modern SaaS startups | 85/100 | Full breakdown → |
Detailed Pricing Breakdown
Below you’ll find individual pricing breakdowns for each tool, including hidden costs, plan limits, and our verdict on value for money.
Frequently Asked Questions
Which CRM tool has the best free plan?
HubSpot CRM, Zoho CRM, Attio offer a permanent free tier — not just a trial.
What’s the cheapest paid CRM tool?
Pricing varies significantly by team size and features needed. Use the comparison table above to find the best fit for your budget.
Do these tools charge per user or per month?
Most CRM tools use per-user/seat pricing, which means costs scale with your team size. Some (like Klaviyo and Mailchimp) charge based on contact count instead. Check each tool’s full pricing page for the exact model.