Ahrefs removed its 7-day trial in 2023 but now offers a limited free plan (Ahrefs Webmaster Tools). Paid plans start at $129/month for Lite. This guide explains what each tier unlocks and which plan gives the best value for your team size.
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Ahrefs Pricing Plans
- Your sites only
- Site audit
- Backlink monitoring
- Organic keyword ranking
- Basic crawl data
- 5 projects
- 6 months data history
- 500 tracked keywords
- Site explorer
- Content explorer (limited)
- 20 projects
- 2-year data history
- 1,500 tracked keywords
- SERP alerts
- Content gap tool
- Batch analysis
- Unlimited projects
- 5-year history
- 5,000 tracked keywords
- Web Explorer
- Advanced filters
- Looker Studio integration
- Custom users
- API access
- Custom limits
- SSO
- Audit logs
- Dedicated support
Hidden Costs to Watch Out For
- Extra users: Lite and Standard plans are single-user. Adding a second user on Lite costs +$40/month (so $169/month for 2 users).
- Credits system: Ahrefs recently introduced ‘credits’ for some reports. Exceeding your monthly credit allocation pauses access to those tools until the next billing cycle.
- Annual billing saves 2 months: Pay yearly and get 2 months free (effectively 16.7% discount).
- Rank Tracker is separate on Lite: Rank Tracker is included in Lite (500 keywords) but position history is limited to 6 months — upgrade to Standard for 2-year position data.
Frequently Asked Questions About Ahrefs Pricing
Does Ahrefs have a free trial?
Ahrefs removed its paid trial. However, Ahrefs Webmaster Tools (AWT) is free and lets you audit your own sites, track backlinks, and see which keywords your pages rank for — with no credit card required.
What is the minimum Ahrefs plan for agencies?
Most agencies start with Standard ($249/month) for 20 projects and 2-year historical data. Advanced ($449/month) is needed for unlimited projects, Web Explorer, or managing 10+ clients simultaneously.
Can I share an Ahrefs account with my team?
Each plan includes a set number of seats (Lite/Standard = 1 seat). Additional seats can be purchased. Sharing login credentials violates Ahrefs TOS and can result in account suspension.
Is Ahrefs better than Semrush?
Both are industry leaders. Ahrefs is generally considered superior for backlink analysis; Semrush has a broader toolset (advertising, social, local SEO). At similar price points ($249/month), Standard plans are comparable in keyword tracking but Semrush includes more tools overall.